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Marketing Job Description

Overview
WORKING TITLE
  • Marketing Specialist
  • PERCENT OF FULL
  • 100
  • DEPARTMENT/PROJECT OVERVIEW
    POSITION OVERVIEW
  • The Marketing Specialist plans, develops, and implements a comprehensive and innovative marketing, public relations, and promotion program aimed at increasing the awareness and usage of all Career Services Center (CSC) services by varied user groups including students, alumni, employers, school recruiters, parents, faculty/staff and community members. The incumbent designs, creates, and distributes promotional materials such as flyers, brochures, newsletters, calendars, promotional materials and posters for 70-90 different programs/events each quarter, as well as executing an effective email campaign. Develops and edits content for email notices, news releases, and journal articles. Responsible for annual departmental marketing budget and supervises and trains student/intern staff. Serves as supervisor to the Career Peer Educator Program, Student Marketing Peer. Serves on the Center's Home Page Committee and in coordination with the Assistant Director, Admin edits the content of the Center's extensive web site. Representative and active participant in the UCSD Marketing Council and its respective sub-committees. Occasional weekend or evening hours may be required.
  • SPECIAL CONDITIONS OF EMPLOYMENT
    EMPLOYEES DIRECTLY SUPERVISED: Name, Payroll Title, Job Description #, Status (career, casual, student), %Time
  • variety of student workers and/or interns
  • EMPLOYEES SUPERVISED THROUGH OTHERS: Name, Payroll Title
  • N/A
  • For use only by Department HR Contact
    IS BACKGROUND CHECK REQUIRED
  • No
  • IS C.O.I. DISCLOSURE REQUIRED
  • No
  • IS PRE-PLACEMENT PHYSICAL REQUIRED
  • No
  • (Dept only) REQUESTED HEERA
  • All Others, not Confidential
  • (Central HR only) APPROVED HEERA
  • All Others, not Confidential
  • FUNCTIONS WITH CORRESPONDING TASKS
    FUNCTION NAME
    (1.)  ADVERTISING & GRAPHIC DESIGN
    %TIME
    40%
    ESSENTIAL
    True
    TASKS
    Coordinates all advertising for CSC including: design, creation, timing, and placement.

    Using desktop publishing and image creation software designs and creates the majority of all printed pieces including, but not limited to: brochures, flyers, annual reports, advertisements, posters, banners, promotional items, newsletters and other marketing collateral.

    As appropriate, contracts with outside vendors/designers/printers; developing specifications, soliciting bids, composing and proofing copy, scheduling and monitoring production and delivery. Apply knowledge of pre-press process to ensure camera-ready art, color accuracy, and successful troubleshooting of print projects.

    Writes, edits, and proofreads all copy for department promotions including printed materials, web pages, print advertising, catalog/handbook ads, catalog/handbook descriptions, professional and trade association articles, calendar announcements, email notices.

    Writes press releases, feature articles and promotional pieces for publications such as “This Week at UCSD” and “The UCSD Guardian.”

    Oversees posting of CSC workshop flyers and posters on kiosks and bulletin boards campus-wide. Schedules the use of banners to most effectively publicize programs.

    Coordinates all aspects of the quarterly calendar and flyers from creation to production and distribution, both print and online versions.

    Evaluates opportunities and creates submissions, as appropriate, for new and existing free and paid advertising opportunities, including calendar entries, publications, web site links or listings.

    Responsible for digital photography, photo archives, and digital image processing for print and web use, including event documentation, publication photography, and public relations images. Complies with University privacy policies and maintains signed releases where appropriate.

    Develops branded marketing campaigns for new and existing initiatives as needed, including comprehensive marketing plans, logos, taglines, branded print collateral, promotional items, and original marketing copy.

    Coordinates all special event advertising, including advance publicity, invitations, signage, collateral, promotional materials, and follow-up communications. Special events include Library Walk fairs, mini job fairs, employer receptions, and themed career weeks.
    FUNCTION NAME
    (2.)  ELECTRONIC COMMUNICATION
    %TIME
    30%
    ESSENTIAL
    True
    TASKS
    Creates and maintains a high quality visual image and interactive information capacity through the ongoing revitalization of the department’s electronic communications. Evaluates and implements new media tools where appropriate, such as digital video, listservs, television advertising, online social networking communities, Flash animation, podcasting, and blogs. In coordination with the Assistant Director, Admin and the HomePage Committee, reviews web site content to ensure uniformity, accuracy and a positive image. Responsible for reviewing web content before publishing live.

    Responsible for maintaining Career Services Center’s presence on the TritonLink web portal in coordination with the Assistant Director, Admin. Duties include writing 50-70 web content “teasers” for student, alumni, parent, and visitor sections per quarter; submitting key program dates for inclusion on TritonLink; promoting student jobs and internships via TritonLink; and serving as the center’s approved content reviewer for TritonLink. Plays a key role in populating the TritonLink system with center content in an accurate, up-to-date, and organized fashion.

    Plans, designs and implements effective and innovative email campaigns (including e-flyers) to notify students and alumni of upcoming programs and events.

    Uses HTML to author and update web content, including weekly homepage NewsFlashes, event calendar listings, parent webpage, and other content as needed.

    Prepares graphics for web use, including logos, photographs, and interactive PDFs using image editing software.
    FUNCTION NAME
    (3.)  PUBLIC RELATIONS & OUTREACH
    %TIME
    10%
    ESSENTIAL
    True
    TASKS
    Analyzes, organizes and improves existing public relations programs and efforts; finds and initiates new public relations opportunities.

    Facilitates CSC staff participation in University information fairs; parent and student orientation sessions; preview, admit and transfer day events by providing marketing collateral to event staffers. Speaks publicly and/or staffs information table at education fairs, informational sessions, student service fairs, and other promotional activities.

    Cultivates and maintains positive working partnerships and collaborations with the marketing staff of other University departments. Researches, develops and maintains a database of campus and media contacts.

    Initiates contact with various campus groups and organizations to encourage use of services.

    Composes and provides campus departments and offices with pertinent Career Services Center information for their quarterly or annual publications.

    Represents the CSC on the UCSD Marketing Council.

    Develops and maintains campus contact mailing lists and carries out direct mail program which includes distribution of quarterly calendar and other collateral as appropriate.
    FUNCTION NAME
    (4.)  MARKETING PLAN DEVELOPMENT
    %TIME
    10%
    ESSENTIAL
    True
    TASKS
    Conceptualizes comprehensive and innovative marketing approach which enhances the image of and generates maximum exposure for CSC services and programs.

    Recommends most effective use of marketing and promotion to increase student and alumni awareness of the full range of services, enhance employer, school recruiter and campus perception of services, and create positive image of the value of the services offered.

    Consults regularly with CSC staff members to understand programs and services; determining and then implementing the most effective marketing strategy.

    Conducts quarterly and annual review of current marketing methods and recommends changes to keep marketing effective. Meets with Director and Assistant Director, Admin to review and solidify marketing plan and solicit new ideas.

    Initiates and develops marketing partnerships to achieve greater awareness of CSC services and programs. Identifies new marketing opportunities by monitoring campus activities, community events and customers’ needs.

    Conducts market research using visitor surveys, questionnaires, and other means; analyzes and reports the data.

    Evaluates new and existing media outlets looking for opportunities for free and paid calendar entries, listings and ad placements. Negotiates, schedules and coordinates media contracts and terms with campus community publications such as: Guardian (25,000 distribution), UCSD Events Calendar, Center for Student Involvement Summer Mailer (sent to annually to 6,000 incoming freshmen), student Pocket Events Guide, college publications, and campus television stations.

    Serves as member of Career Services Center Employer Development Committee and Open House Committee.
    FUNCTION NAME
    (5.)  ADMINISTRATION
    %TIME
    8%
    ESSENTIAL
    True
    TASKS
    Maintains a historical record of marketing collateral, publications and public relations articles. Maintains files on all expenditures contracted for and associated with Marketing.

    Develops, monitors, and tracks revenue and expenses for marketing budget. Makes adjustments and/or recommendations as needed.

    Oversees and orders marketing supplies, maintaining an inventory of promotional and marketing materials.

    Hires, trains and supervises student employees and interns, including Career Peer Educator Program, Student Marketing Peer. Schedules work flow and provides work direction; establishing and communicating priorities to ensure that deadlines are met and projects are completed on time.

    Initiates and maintains strong working relationships with on and off campus vendors for promotional and printing needs to ensure the highest quality and cost effective prices for all projects.

    Keeps current in the field of marketing, advertising, graphic design and computer applications.
    FUNCTION NAME
    (6.)  CONTINUOUS BENCHMARKING & PROFESSIONAL DEVELOPMENT
    %TIME
    2%
    ESSENTIAL
    True
    TASKS
    Ensures continuous service enhancements through local, regional, and national benchmarking with professional peers.

    Updates position-related skills by participating in appropriate professional development offerings throughout the year.

    Represents UCSD’s Career Services Center through active involvement and leadership in regional and national associations.
    KNOWLEDGE, SKILLS, AND ABILITIES
    RELATED FUNCS: DESCRIBE KNOWLEDGE, SKILL, ABILITY: IMPORTANCE LVL:
      Proven organizational and time management skills to prioritize assignments, manage multiple projects simultaneously, under deadline pressures and with fluctuating priorities. Work both independently and cooperatively to accomplish duties with minimal supervision. Required
      Demonstrated work experience in marketing/advertising/public relations setting; identifying, analyzing and creating marketing and promotional activities and opportunities. Required
      Knowledge of marketing principles in targeting different audiences (students, alumni, staff, employers, etc.) Required
      Ability to work as lead person in developing and implementing marketing strategies involving collaborative arrangements with professional colleagues. Required
      Creativity, resourcefulness and the use of original ideas. Required
      Excellent verbal and written communication skills, includes editing and proofreading to produce quality marketing materials. Strong writing skills with the ability to compose creative, concise directed copy, which is both informative and accurate. Experienced writing for the web, knowledgeable about best practices and principles. Required
      Experience using vector- and raster-based desktop publishing and graphics creation software such as InDesign, Photoshop and Illustrator. HTML editing skills preferred. Skilled in word processing, spreadsheet, database and presentation software applications - prefer MSOffice. Required
      Knowledge of production terminology and pre-press process for print and promotional items. Required
      Planning of special events including developing strategies for invitations, activities and event implementation. Required
      Ability to interpret trends, define problems, conceptualize solutions and convert to practical applications. Preferred
      Experience in brainstorming and group problem-solving techniques; willingness to share skills and knowledge with colleagues. Required
      Ability to work and effectively communicate with diverse campus and community populations including students, alumni, campus departments, colleagues, faculty, administration, and employers to plan and execute all aspects of marketing campaigns, outreach efforts, and program publicity and promotional activities. Required
      Proven ability to make presentations to small and large groups. Required
      Knowledge of career services principles and practices, employment opportunities, career fields and related enterprises. Preferred
      Familiarity with campus and community resources. Experience working in a higher education environment. Preferred
      Skill at supervising student workers and interns including hiring, training, scheduling and evaluating. Preferred
      Ability to effectively administer a supplies and expenses budget. Required
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